Founder & CEO Kyle Sheldon spent nearly two years supporting the development of the Sounders new visual identity - working alongside the club, and agencies Column, Athletics, and DNA. The project included deep fan engagement (surveys, focus groups, interviews), apparel design and development, launch strategy, and content development. For launch, Name & Number was tasked with producing a dynamic, brand-forward video for each of the new marks included in the final visual identity.

Client:
Seattle Sounders FC

Credits:
Director + Editor: Justin Hubler
Strategy + Copywriting: Ian Cohen, Kyle Sheldon
Talent + VO: Steve Zakuani, Fredy Montero, Stefan Frei, Brian Schmetzer, Maya Mendoza-Exstrom, Roger Levesque, Sammy the Sounder
Producers: Kristi Bruner, Todd Albright, Razzak Akorede, Taylor Graham, Cole Parsons, Bryan Babcock, Mikaela Purvis
Videographers: Jordan Presley, Connor Pickett, Hans Steele, Dominic Duarte 
Motion graphics: Column Design Studio 
Photography: Mike Fiechtner, Andrew Stewart 
Shoot Locations: The Space Needle, Jackson St. Tattoo, Memorial Stadium, The Flower Lady, Alki Beach