SOCCER-SPECIFIC MARKETING AGENCY NAME & NUMBER ANNOUNCES STRATEGIC AGENCY ACQUISITION, THREE NEW HIRES, AND EXPANDED CLIENT ROSTER
Name & Number has added nine new clients in 2024, including Champions League runner-up Borussia Dortmund
JUNE 3, 2024 - Name & Number, a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture, made a series of major announcements today:
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Name & Number has acquired Katlyn Stevens Digital LLC and absorbed the agency’s soccer clients, adding WorldSoccerShop, Kickoff Coffee Co., and Storelli to its roster
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As part of the acquisition, founder Katlyn Stevens has joined Name & Number full-time in a marketing and content production role, bringing nearly a decade’s worth of soccer-specific experience to the agency
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Additionally, Name & Number has made two strategic hires, adding Tim Whitney as Director of Strategy & Growth and Gabriel Causey as Graphic Designer. Bios for all new hires can be found below.
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The agency has also expanded its roster of creative collaborators as 12 individuals have officially joined the Name & Number Collective. The full member list can also be found below.
“Today is a massive day for our agency as we add some incredible, all-star talent to our team,” said Kyle Sheldon, Name & Number’s Founder & CEO. “Tim, Katlyn, and Gabriel live and breathe the sport of soccer and immediately make us better across a variety of areas. As our client roster continues to grow, we’re thrilled to add their expertise to better and more fully serve our partners.”
Name & Number is currently working with Champions League runner-ups Borussia Dortmund, supporting the club’s U.S. marketing efforts, including strategic planning, communications and PR support, and content production. Name & Number will also be supporting BVB at TST (The Soccer Tournament) this week in Cary, NC, overseeing the club’s on-the-ground fan activation as well as producing content and coverage of the club’s participation in the tournament.
TST MEET UP?
Founder & CEO Kyle Sheldon and the entire Name & Number team will be on location at TST this week in Cary, NC. If you’re a club, brand, or sponsor who wants to say hello in person, we’d love to hear from you: hello@nameandnumber.com.
In addition to WorldSoccerShop, Kickoff Coffee Co., and Storelli, Name & Number has added six additional clients so far in 2024: U.S. Soccer, San Diego Wave FC, Soccer.com, Las Vegas Lights FC, Summer of Soccer, and Sneaky Fox FC.
In just 18 months since launching the agency, Name & Number has built an impressive client roster, including some of the biggest soccer clubs and brands in the sport:
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Diaza
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Storelli
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Kwik Goal
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Soccer.com
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U.S. Soccer
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Leagues Cup
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Sneaky Fox FC
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Rhode Island FC
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Kickoff Coffee Co.
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WorldSoccerShop
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Summer of Soccer
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Borussia Dortmund
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San Diego Wave FC
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Las Vegas Lights FC
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Seattle Sounders FC
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Major League Soccer
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United Soccer League
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Caledonian Braves FC
“We are having an absolute blast helping some of the most beloved soccer clubs and brands in the world achieve their strategic goals here in the booming American soccer market,” said Sheldon. “While the 2026 FIFA World Cup will be the biggest sporting event in human history, the volume of opportunities in soccer between now and then is significant. Brands who want to connect to the young, diverse, tech-savvy American soccer consumer should be building credibility and authenticity now. And if you’re not sure how best to do that? We’re here to help.”
Name & Number was launched by Sheldon on November 1, 2022 - a few weeks prior to the start of the 2022 FIFA World Cup in Qatar - after he spent nearly two decades growing the game in Major League Soccer. The agency specializes in navigating the unique and nuanced world of soccer fandom in America - working at the cross section of marketing, communications, earned media, content and production, experiences and events, and brand activations.
If you’re interested in connecting with the Name & Number team, you can reach them at hello@nameandnumber.com.
NAME & NUMBER NEW HIRES
Tim Whitney - Director of Strategy & Growth [LinkedIn]
Over 15 years in creative leadership, Tim Whitney has built a reputation for innovative partnerships, leading high-performance teams, and entrepreneurial approach to creative services. His journey has been broad - founding his own production company, Executive Producing a Super Bowl commercial, running in-house content studios, building startups, and developing successful original series for digital and linear. He’s driven by two professional passions: to bring impactful creative solutions to business problems, and to create space for talented creatives to do their best work. His unique blend of creative and strategic skills translates to expertise in driving effective campaigns and new business development.
Katlyn Stevens - Sr. Manager of Marketing & Content Production [LinkedIn]
Katlyn Stevens is a digital strategist and content producer who specializes in modern-day social media storytelling. She played collegiate soccer at Pfeiffer University and professionally in Chile. She was part of the social media team that launched Atlanta United FC in 2016 before moving to Spain to achieve fluency in Spanish. As on-camera talent she’s done work Soccer.com and WorldSoccerShop, and last year represented FIFA as on-camera talent at the Women’s World Cup in Australia/New Zealand. With roots in Atlanta, GA, she’s based in Costa Rica. Importantly, Katlyn plays pick-up soccer wherever she can find a game.
Gabriel Causey - Graphic Designer [LinkedIn]
Gabriel Causey is a talented graphic designer with deep soccer experience based in Orlando, FL. A Baltimore, MD native, he graduated from High Point University with a Bachelor’s of Arts degree in Design Studies with a Concentration in Graphic Design. Over the course of his career he’s created designs for a host of teams and leagues across the American soccer landscape including FC Tulsa, Stumptown AC, Appalachian FC, and most recently Orlando City SC and Orlando Pride. in 2022, he helped FC Tulsa win the 2022 Best in USL Creative for Graphics. Soccer has been the main staple in his life, as he played in the Maryland Olympic Development Program, followed by High Point Men’s Club Soccer while in college.
NAME & NUMBER COLLECTIVE
In addition to the agency’s full-time staff, the Name & Number Collective is made up of first-choice collaborators who are brought onto projects as needed. Each member of the collective has soccer-specific experience - and a deep passion for the sport in North America.
Lauren Markwith | Social Media + Content | Miami, FL
Trey Higdon | Social Media | Indianapolis, IN
Ian Cohen | Creative + Campaigns | Seattle, WA
Cam Rizzardini | Brand Strategy | Seattle WA
JP Calubaquib | Photographer | Chicago, IL
Mike Fiechtner | Photographer | Seattle, WA
Jemma McQuillan | Graphic Designer | Glasgow, Scotland
Ty Kreft | Graphic Designer | Seattle, WA
Rafa Alvarez | Graphic Designer | Chicago, IL
Jorge Figueroa | Video Producer | Guanacaste, Costa Rica
Will Walsh | Video Producer | Westerly, RI
Pierina Inciarte | Video Producer | Chicago, IL
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