INTRODUCING THE NAME & NUMBER CREATOR COLLECTIVE,
A FIRST-OF-ITS-KIND INITIATIVE IN AMERICAN SOCCER
12 Soccer-Specific Creators Hand Picked for Collective, Group Averages 80+ Million Monthly Views Across Owned Channels
Chicago, Ill. - Name & Number, a soccer-specific marketing and creative agency, announced today the launch of the Name & Number Creator Collective, a first-of-its-kind initiative that brings together 12 creators who specialize in soccer-specific content production. Boasting more than nine million followers across Instagram, TikTok, and YouTube, the collective averages more than 80 million monthly views across channels.
“We are absolutely thrilled to be bringing together 12 of the most dynamic and influential soccer-specific creators in America into the Name & Number Creator Collective,” said Name & Number Founder & CEO Kyle Sheldon. "This group of creators has a deep understanding of soccer culture in the U.S., creates exceptional social-first content, and has engaged audiences who love the world's game."
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👋SAY HELLO: Clubs or brands interested in learning more about tapping into the Name & Number Creator Collective can email creators@nameandnumber.com
Members of the collective are immediately available to support clubs and brands - whether for bespoke content production, brand collaborations, product promotion, event enhancement, or campaign integrations. The diverse makeup of the collective ensures there’s a fit for brands of almost any size who want to reach American soccer fans.
The creators are a multi-lingual (English, Spanish, Portuguese), multicultural group of eight men and four women, located in six different markets across the United States. While each member of the collective is a skilled content producer, their respective voices and style vary greatly. Across the group’s channels followers will see laugh-out-loud comedic skits, fashion and football stylings, matchday vlogs, on-field technical know-how, product spotlights, and soccer lifestyle, travel and culture content.
“This is a project more than a year in the making,” continued Sheldon. “We’ve spent months putting the right framework together so that collaborating with this impressive group of soccer-specific creators is easy to implement. With a turnkey production process in place, we can move quickly to help brands connect to an authentic, engaged American soccer community.”
Several Name & Number clients have already tapped into members of the Creator Collective:
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MAJOR LEAGUE SOCCER: Six members of the collective were recently featured in two commercial spots produced by Name & Number for the League’s consumer products group. Productions took place in five markets during a single week with creators each wearing a new MLS club kit in the upbeat, get-ready-with-me spot that can be seen now on AppleTV.
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BAYER 04 LEVERKUSEN: Just weeks into the 2024-25 campaign, Name & Number produced a watch party and trophy tour in New York City for reigning Bundesliga champions Bayer 04 Leverkusen. The event incorporated 10 creators wearing vintage Leverkusen shirts throughout the day and producing content at the Bundesliga Common Ground pitch in the Lower East Side. The creators’ involvement saw 1M+ organic views on content produced at the events.
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WORLDSOCCERSHOP: WorldSoccerShop has signed up for a year-long creator engagement that sees four monthly pieces of creator-led content produced by members of the collective. WorldSoccerShop also taps Name & Number’s in-house content studio to produce an additional 15 social-first videos per month highlighting the latest and greatest kits in the game.
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LEAGUES CUP: As part of a collaboration with Content Co, Name & Number will be leading the creator and influencer program for Leagues Cup, the month-long tournament between MLS and Liga MX this summer. The engagement will see several members of the collective creating social-first content to bring fans and followers closer to the players and the growing rivalries between the two leagues.
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SOCCER.COM: The country’s leading soccer retailer will enlist the Name & Number Creator Collective this year for key product launches and as on-camera talent at The Soccer Tournament (TST) in Cary, NC.
To learn more about the Name & Number Creator Collective, please visit NameAndNumber.com/CreatorCollective.
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ABOUT NAME & NUMBER
Name & Number is a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. Established in 2022, the agency specializes in marketing strategy, content production, creative services, and creators and influencers.
The agency’s client roster includes Major League Soccer, U.S. Soccer, Borussia Dortmund, Bayer 04 Leverkusen, Chelsea FC, Seattle Sounders FC, San Diego Wave FC, NC Courage, Seattle Reign FC, WorldSoccerShop, SOCCER.com, Leagues Cup, Kwik Goal, United Soccer League, and TOCA Soccer, among others.
NAME & NUMBER CREATOR COLLECTIVE
Alfardy Ali
Adi Azran
Elischa Edouard
Luppe Garcia
Emily Harrigan
Duda Pavao
Mattia Polibio
Megan Reyes
Kevin “Boaz” Sika-Nartey (Kevin Footy)
Katlyn Stevens
Theo Scott (Theo Kicks Balls)
Jayden Torres
