
SEATTLE
SOUNDERS FC X
MARSHAWN LYNCH
A hype campaign to break through

SEATTLE
SOUNDERS FC X
MARSHAWN LYNCH
A hype campaign to break through

SEATTLE
SOUNDERS FC X
MARSHAWN LYNCH
A hype campaign to break through
When faced with a championship final and only two weeks to sell 68,000 tickets on a Wednesday night, how do you quickly create a sense of FOMO? You cut right to the chase with scroll-stopping copy delivered by one of the best spokesmen the sports world has ever seen. Enter NFL legend, Marshawn Lynch.


The Seattle Seahawks icon nailed the campaign tagline “It’s a big F’ing deal” and created buzz across the country with his one-of-a-kind hype. We supported the campaign build out, commercial shoot, and overall content production as the campaign helped deliver a sold out Lumen Field crowd of 68,741 fans - the highest attendance in the competition’s history.
Most importantly, the Sounders secured a 3-0 win (5-2 aggregate) and became the first MLS team to lift the CONCACAF Champions League trophy.
When faced with a championship final and only two weeks to sell 68,000 tickets on a Wednesday night, how do you quickly create a sense of FOMO? You cut right to the chase with scroll-stopping copy delivered by one of the best spokesmen the sports world has ever seen. Enter NFL legend, Marshawn Lynch.

The Seattle Seahawks icon nailed the campaign tagline “It’s a big F’ing deal” and created buzz across the country with his one-of-a-kind hype. We supported the campaign build out, commercial shoot, and overall content production as the campaign helped deliver a sold out Lumen Field crowd of 68,741 fans - the highest attendance in the competition’s history.
Most importantly, the Sounders secured a 3-0 win (5-2 aggregate) and became the first MLS team to lift the CONCACAF Champions League trophy.






REACH OUT ANYTIME. NO EXPECTATIONS.
We simply love meeting new people and talking shop.

REACH OUT ANYTIME. NO EXPECTATIONS.
We simply love meeting new people and talking shop.
REACH OUT ANYTIME. NO EXPECTATIONS.
We simply love meeting new people and talking shop.
