CHICAGO FIRE FC
MATCHDAY
EXPERIENCE
Reinventing every facet of matchday to engage and entertain fans
CHICAGO FIRE FC
MATCHDAY
EXPERIENCE
Reinventing every facet of matchday to engage and entertain fans
CHICAGO FIRE FC
MATCHDAY
EXPERIENCE
Reinventing every facet of matchday to engage and entertain fans
With the Chicago Fire’s move from the suburbs back to Soldier Field, we oversaw the reinvention of the club’s pre-match fan experience at the iconic venue. The start-from-scratch approach saw the construction of several custom structures - speed shot, a reaction game, a DJ stage, a Heineken-branded airstream, Sparky’s dog house for Kids Club members, and a gaming zone outfitted with PS4s, among others.
Each matchday was programmed with a DJ, live mural artist, live music, and often included appearances by Fire players or former Fire players.
With the Chicago Fire’s move from the suburbs back to Soldier Field, we oversaw the reinvention of the club’s pre-match fan experience at the iconic venue. The start-from-scratch approach saw the construction of several custom structures - speed shot, a reaction game, a DJ stage, a Heineken-branded airstream, Sparky’s dog house for Kids Club members, and a gaming zone outfitted with PS4s, among others.
Each matchday was programmed with a DJ, live mural artist, live music, and often included appearances by Fire players or former Fire players.
MORE OF OUR WORK
MORE OF OUR WORK
REACH OUT ANYTIME. NO EXPECTATIONS.
We simply love meeting new people and talking shop.
REACH OUT ANYTIME. NO EXPECTATIONS.
We simply love meeting new people and talking shop.
REACH OUT ANYTIME. NO EXPECTATIONS.
We simply love meeting new people and talking shop.